Today, I’m going to give you the shortcut, the simplest way, to become the top 1% in your industry. But first, a little context…
Yesterday was the Mid-Autumn Festival in Taiwan.
I recall a mid-autumn folklore that I learned when I was little.
There’s a guy named Wu.
(hmm… what? No, it’s not me. I’m Wu-YEN)
He wanted to cultivate immortality. So he wandered into the mountain, sought out a celestial being, and asked:
“I want the shortcut. I want to learn the FASTEST and EASIEST way to become immortal.”
The celestial being took him to the moon…
…pointed at a laurel tree
…and said:
“You want the simplest way? All you have to do is axe down this tree and you’ll become immortal.”
“But this tree has a nickname: 300 axes.”
“Because you have to cut it 300 times — non-stop — before it’ll fall.”
“If you stop… even at 299… it will instantly recover.”
Legend has it that…
1098 years later…
Wu is still on the moon, trying to knock down the tree. Because he would always stop for a rest before reaching 300.
The reason I’m sharing this is because –
The hardest thing about building a brand isn’t the strategy… or the tactic…
It’s showing up 7 days a week, 365 days a year…
…for 10, 15 years
…without phoning it in for a single day.
To give you an example:
If you want to become the top 1% LinkedIn influencer, here’s what you have to do –
You have to publish something every day.
…
..
.
What? You’re waiting for step 2?
There isn’t step 2.
That’s it.
If you publish every day, you automatically become the top 1% on LinkedIn.
The same goes for your brand.
Showing up — entertain — tell a story — build relationships — and do this consistently every week, year, and decade — is the “FASTEST and EASIEST” way. The question is…
Are you ready to take this “shortcut”?
To your success,
– WYH