One common concept taught in the art of selling:
"It's just a numbers game."
"Once you know your conversion rate, you know exactly how many sales call you need to make in order to hit your revenue goal. You'll also know exactly how much each call is worth for your business. This will take away the fear of selling."
This is partially true.
Because you do want to know your numbers. The ultimate goal for your online marketing strategy is to create an asset that can turn $1 into $2 or more.
But this is also partially misleading for a service provider.
You, as an agency, isn't really in a numbers game. You're not selling an ebook on Amazon nor selling a course that can be downloaded by 1,000 customers at one time.
You provide an actual service designed to help your clients get actual results. This means there is a limit to how many clients you can serve at any given time.
When you're looking at your marketing as "I must close one client out of every five calls", you forfeited your right to pick and choose only the perfect fit to serve.
On the other hand...
If you no longer look at your market as a numbers game, you'll set yourself up for greater success because you will never rush into taking on a client unless you're 100% confident you can help him get the best result.
I'll end today's email with the #1 principle my mentor taught me when I first started learning copywriting:
"Never give a quote just because a prospect asks for it."
Remember, it's NOT a numbers game.
P.S. If you want to work together on a project, the first step is a quick, free 30 minutes "Discovery" call: https://wuyenhsu.com/apply
Ever read the fable "The Rivers and The Sea"?
One day, the Rivers joined together to complain to the Sea.
They say that the Sea is making their sweet potable water into salty and unfit to drink.
The Sea, of course, would not take the blame. He claims that all they have to do is cease the flow if they didn't like it.
We see this a lot in the marketplace.
Markets, where used to open blue ocean with lots of opportunities, turned into a vicious red-zone where everyone is undercutting each others' price, pointing fingers, and blaming their competitors for jading up the market.
What if we cease the flow?
We stop undercutting just the price but focus on maximizing the value to justify any premium price.
We stop pointing fingers but invest the resources into providing a better solution.
We stop copying and plagiarising our competitors but re-exam ourselves to find a New Mechanism to make us unique.
It really is a better (& easier) way to make a lot more money.
Here's the fact: The copycats will flow as they will. The competitors will do as they want. But you don't have to follow.
You can be the fresh, potable water you want to be as long as you cease your flow by doing this instead:
When I first offered email copywriting...
I was challenged by a few people:
"Email doesn't work anymore. Nobody uses email and it's full of spams. Email is like Blackberry - old technology that no one wants. You should be doing Facebook Group... or Instagram... or SnapChat. Anything but email will work."
They made it sound like email is some sort of no-men zone of wasted land where everything is abandoned.
But the funny thing is...
They're also the people who send in their feedbacks THROUGH emails and based on researches are opening emails 5, 7, 13 times every day.
They simply can't stand the little red notification on their phone telling them they have unread emails. They even check their inbox every two hours when there is no notification...
No wonder we've had experience in a country where it's "commonly known" to not use email anymore but end up getting 90% open rate for a recent promotion.
That's the hard truth. *epic background music*
While new social media platforms are great opportunities to explore, the money will remain inside the list - for a very long foreseen future.
Now, if you're ready to stop being the "cool kid" and embrace the technology that'll make you some good ol' money, it's time to check this out:
I bet you've never had the experience where you walked into a retail store, and the manager walks up to you saying:
"Welcome! Please look around but DO NOT buy anything. Instead, let's sit down and have a small chat. For the next week or two, I'll demonstrate my 'goodwill' by sending you a lot of articles THEN we'll finally discuss what we can help you with. In the meantime, you're not allowed to make any purchase."
That has literally never happened in the real world...
...because it's just DUMB, right?
Think about it. If someone enters your store, whether that's an online agency, a retail store, or a restaurant, they're looking for something right there, right now.
It might be a problem they want to solve, or a pain they want to rid, or a solution they want to find. It's no good for them (& for you) to delay the solution and take away their opportunity to solve their problem.
So the next time you felt compelled to create a "goodwill" email series or a "goodwill blog post", ask yourself why you're doing it?
Is it really for the clients' benefit?...
Or is it just to hide the fact you're afraid to sell?
If it's the latter, picture yourself being seated at a restaurant where the server insists on talking with you for 2 hours before bringing you the menu...
If that sounds dumb, don't do it yourself.
Do this instead: https://wuyenhsu.com/apply