MANIFESTO: A New World
An Open Invitation To E-Commerces Who Want Better Prospects
From: My Desk in Taiwan
Time: Monday, 05:38 p.m.
Date: Aug 25, 2023
Hi, Wuyen here.
What I’m about to share with you is my observation – from working “in the trench” as a marketing consultant and copywriter for slightly over eight years.
At first, it might sound weird…
…even a bit crazy.
But the more you read, the clearer it’ll sound.
I promise.
Let the adventure begin!
Act 1 – A Change Is Coming…
(Image generated by MidJourney.)
Imagine a bunch of small boulders sitting on the edge of a steep hill.
A slight nudge could easily send one of the rocks rolling downhill.
But most of the time…
The boulder will hit a new flat, and nothing happens. Yet –
Every once in a while…
A boulder will gain enough momentum to set off a chain reaction, leading to an overwhelming and unstoppable force (a landslide) that alters the landscape forever.
This is how changes happen.
It starts small, unnoticeable.
But when it ignites a movement, it becomes unstoppable.
This has happened in various industries in the past few decades – including cars, telephones, cameras, film, and retail…
Now, this is happening in the email marketing world.
The “traditional” method (plus the “I just don’t give a damn about relationship” mindset) is like a castle built on sand.
Unsteady. Risky. And outdated.