My name is W. Yen… yes, just like ¥.
I write a newsletter about marketing, storytelling (or I should say storyselling), my contrarian beliefs on email marketing, my twisted passion for food, my little dragon who’s both cute and evil, and anything I want…
…like that weirdo I met at the Chinese Restaurant
However, I didn’t create this newsletter for you.
I made this newsletter for ME.
It’s the insights, behind-the-scenes knowledge, and real-world case studies I wish I had 10+ years ago before I started this wild journey to become the world’s best email marketer for e-commerce.
But if you want to tag along… to discover how to build a Profit Engine for your e-commerce that can generate steady, predictable cash flow every week using my 19-step system…
…without increasing advertising budget
…without relying on discount codes
…without feeling invasive or ‘salesy’
Then, enter your first name and email below👇
Disclaimer: Only sign up for my newsletter if you are NOT easily offended
Cheering for you,
W. Yen
A Full-Stack Email Marketer for Ecom
Foodie / New Dad Lacking Sleep / Email Storyteller
P.S. – Oh, by the way…
Not too long ago, I broke a client’s historical record by generating $122k+ (64.32% email-attributed revenue) in one single promotion…
…in August 2025
…under the worst tariff threat in history
…almost matching their 2024, month-long, Black Friday revenue.
So, yes, I know my stuff.
The question is: do you want to find out more?
If so, enter your first name and best email below to enter my world: