Here Are 9 Proven Ways We Use To Help Businesses Get More Customers Online

1. On-Site Optimization

"93% of all online experiences begin with a search engine."

This means when your prospects want to shop for a new service, the first thing they do is search on Google, Yahoo... or Bing 😉

When your prospects are looking for a business online...

...it's a lot like when people are searching for a date on Match.com. 

Two things must happen for you to get a dating request:

First, people must be able to find your profile...

Second, your profile must be somewhat attractive to them... 

In the business world, your website is YOUR dating profile. 

It's your prospects' first impression of YOU.

Whether or not your website is “good” is determined by many factors:

- The loading speed...

- The content...

- The links...

And so forth...

Let’s use the loading speed as an example...

Here's what happens when your website is just 1 second slower than your competitors?

  • 1 second delay reduces page views by 11%
  • 1 second delay lowers your conversion rate by 7%
  • 1 second delay decreases customer satisfaction by 16%

This means if a business is making $1,000 per day...

...1 second delay can lose $25,000 in revenue per year!!

That's why we focus on optimizing our clients' website BEFORE we implement any other marketing strategies.

To get the full benefit of On-Site Optimization, we have to use the next strategy as well...

2. Keyword Mapping

When your ideal prospect is shopping online, it's the same as when they're shopping offline - on the street.

They start with one street (keyword)...

...enter a few stores (websites)

...make a turn and check out another street (next keyword).

Here's the problem:

"Should your store (website) be on the first street (keyword)... or the last street (keyword)?"

In other words, which keyword should you be ranking?

The answer:

EVERY keyword that matters!

The way we do this is by keyword mapping...

Here's how it work:

You give us all the keywords you want to rank... plus... we'll do our research to uncover hidden keywords that can effectively bring in more traffic.

Then, we'll pair each keyword with one page of your website.

Then, we'll estimate how many contents you'll need to rank each page - including word count, keyword count, image count, video count, etc.

The goal here is to create a map showing us how we can optimize your content for Google.

The Keyword Map we create will continue to fuel the process of Step #1 - On-Site Optimization.

Moving on...

3. Google Takeover

If you're like most people, here's how you research before investing in anything:

- You go on Google...

- You type in relevant search terms...

- You skip the first few "Sponsored Ads"...

- You start looking around...

It's not a secret that people like "organic search result" more than paid ad.

In fact, when using Google, nearly 80% of users ignore the first few "Sponsored Ads"...

...and focus only on the organic search results.

But do you know that not all organic search results are equal?

Here's the truth:

"75% of Internet users never scroll past the first page of search results."

This means if you're not on the first page of Google right now, you're leaving 75% of the money on the table.

But that's not all...

If you're like most people, you don't buy the first thing you see when you're searching online...

You browse around, read a few blog posts, watch some YouTube videos, check out reviews, and so forth. You explore all your options BEFORE you invest.

Your customers are no different.

And that's why it's not enough to have "one website ranking number one."

"Number one" is good to have. But it makes no sense if you're spending all your resources just to claim "number one" when your competitors (who're also on the first page of Google) are getting the exact same amount of attention.

Instead, you want to be EVERYWHERE as soon as people start searching.

You want to dominate the first page of Google with all kinds of useful information about your business!

This is exactly how we help our clients dominate their competition...

We want to take over the first page of Google with our clients' Homepage, blog posts, Facebook Fan Page, YouTube channel, Yelp reviews, Google My Business (GMB), citation, news release, and so forth...

If 75% of potential customers only focus on the first page of Google, then we want them all!

Now, to take over Google, we need a proven process that can guarantee our ranking for each web page. 

So let me introduce you to...

4. Real-Outreach Backlinks

To rank your site on Google, we need a strategy that gives Google an "incentive" to prioritize your site.

This strategy is call Search Engine Optimization (SEO).

Most businesses know that SEO is important...

But few businesses are doing SEO for their website... and... even fewer are doing it right...

Why?

Because people think SEO is complicated.

It's not.

SEO is a lot like a popularity contest.

The main factor Google uses to decide who ranks higher is the number of votes the website is getting through backlinks from trustworthy news sites.

The keyword here is "trustworthy."

Most SEO agencies like to outsource low-quality spam links from India and the Philippines...

The reason why most SEO agencies like to outsource low-quality backlinks is because it's cheap.

(On Fiverr, they can get 100 backlinks in less than 3 days for $25. Not to mentioned that there are other SEO gimmicks that can generate over 10,000 links in a single day...)

But here's the thing:

Google will "penalize" a website if Google sees a lot of low-quality backlinks connecting to the website.

When Google penalizes a website, people won't see the website on the first page of Google EVER - the website won't show up even when people type in the exact website name in Google Search...

At this point, we can officially announce the website dead.

So how can we get high-quality backlinks?

First we need to find blogs or media sites with high Domain Authority (DA)...

(Domain Authority is a search engine ranking score from 0 to 100.)

Then, we need to "persuade" these high DA sites to link back to our website.

The way we do this is by Guest Blogging.

Guest blogging is one of the most effective strategies to expand your organic reach.

The benefit is fourfold:

  • Guest blogging on high DA blog can increase YOUR website's Domain Authority...
  • Getting backlinks from high DA blog is like getting votes from a trusted influencer to rank your site higher...
  • High DA blog has consistent readers. Now you can get referral traffic (& customers) from the high DA blog...
  • You get to build a relationship with the blogger. This is important because...

"Not all business activities are money activities, however, all business activities are relationship activities."
(Original Author Unknown)

Up to this point, we've only talked about SEO...

SEO is powerful for any businesses... 

...because SEO help businesses get customers from organic traffic (aka FREE traffic).

But if you're only using SEO to get new leads and customers, then you're missing out...

Here's why:

"Marketers who use a combination of organic SEO (Search Engine Optimization) techniques and PPC (Paid Per Click) ads see an average of 25% more clicks and 27% more profits compared to those who only use a single technique."

That's why I'll be giving you my proven paid advertising strategy in just a minute...

But first, I need to introduce you to two more strategies...

5. Google My Business

Google My Business is an overlooked goldmine for local businesses.

Here are two shocking facts:

"56% of local retailers have not yet claimed their listing for Google My Business."

Even though...

"72% of consumers who perform a local search visit a store within five miles of their current location."

Why is local search so powerful?

Because getting featured on the local search is kind of like winning a medal in Olympic.

In 2016, there were 11,238 athletes who joined the Rio Summer Olympic.

Out of the 11,238 athletes, there were only 28 sports... each with only 3 medals!!

Good luck being remembered if you didn't receive a medal. Because...

If you won a medal, you get your picture on the podium, you get media exposures, you get featured in magazines and newspaper, you get sponsorship, and so forth...

If you didn't win a medal... you get nothing. 

I know, it's cruel. 🙁

So what does this has to do with YOUR business?

Because, just like Olympic, each local search ONLY features 3 local businesses!

Since 72% of your potential customers are making their decision using local search...

You'll want to be one of the 3 businesses they find when they're doing the search. 

Moving on...

6. Back-End Conversion

"96% of visitors who come to your website aren’t ready to buy (yet)."

Most businesses treat their marketing like an one-off event.

They put advertisement in front of a prospect... and... expect the prospect to make a buying decision on the spot.

It's like asking a girl to marry them on the first date!

It could happen, but not likely...

So what do we do instead?

We get potential leads onto an email list so we can nurture the leads until they are ready to become paying customers.

The reason why we choose email is because email marketing has an average return rate of $38 for every $1 spent...

Email marketing is one of the most effective customer acquisition strategy online.

You've already invested resources to attract new leads...

...we want to maximize the lead-to-sale conversion rate.

Listen: After implementing Step #1 to #6, you're getting a lot of free traffic...

Now, let me show you how to scale your profit by maximizing your conversion rate using paid advertising...

7. Hyper Engagement

To help our clients scale, we help our clients create their lead generation system - called Hyper Engagement. 

Yet Hyper Engagement isn't just another "sales funnel"...

Hyper Engagement is a complete system that attracts new customers through paid advertising... at a profit.

The way we do this is simple:

First, we identify who your perfect customer is...

(Don't worry, we have all the data we need from the free traffic you're getting through SEO.)

Then, we help you create useful content that’s designed to get the prospect's attention...

Once your ideal prospects start paying attention to you (plus engaging with your content), we show them ads that will direct them to your website...

The result is more customers.

But that's not all...

When we combine Hyper Engagement with the last two strategies, we can explode your profit...

8. Awareness Targeting

Wouldn't it be nice if every prospect (who visits your website) will take action and schedule a phone call with you on-the-spot without distraction?

But it's impossible...

There are too many reasons that could stop the buying process:

  • Fear...
  • Confusion...
  • Questions...
  • Internet connection problem...
  • Mom calling...
  • Crying baby...
  • Seeing a funny cat video...

I can go on... but you get the point.

Study shows that 67% of all online shopping carts are abandoned - 67%!!

Let's put that number into perspective...

This means among the highly-interested prospects...

...the people who visit your website

...show an interest in your service

...want to call your business

2 out of 3 ideal prospects will end up NOT reaching out to you!!

It's bad, but it doesn't have to be...

Because if we can target prospects with content relevant to their position along the buying process... and remind them of where they left off... then we can easily increase the conversion rate.

In fact, we've seen Awareness Targeting (combined with Hyper-Engagement) increases the Return-on-Investment of one business to 218,000%... 

...this means when the business invests $1 in advertising, they make $2,180 in revenue!

Pretty amazing, right?

But Awareness Targeting will not work without the last strategy...

9. Direct Response Mindset

The worst marketing strategy is NOT a marketing strategy that fails...

...because a failed marketing attempt tells you what doesn't work (which is as important as knowing what does work).

The worst marketing strategy is a marketing strategy that you don't know the numbers!

"If you don’t know your numbers, you’re not really using direct marketing. And if you’re not using direct marketing, then you really don’t know how you’re doing."
- Brian Kurtz, Direct Response Marketing Legend, Author of Overdeliver -

Direct Response Mindset is result-oriented mindset. 

At WuyenHsu.com, we implement the Direct Response Mindset in everything we do.

We track everything.

The traffic...

The conversion rate...

The ROI (Return-on-Investment)...

We don't "guess" or "assume." We measure all the numbers so that we know what's working... and what's not working.

When you have data proving that you can invest $1 and consistently make $2 (or more), then marketing becomes a unique opportunity...

...an opportunity to buy money at a discount - in advance!

Whew! Great stuff, wouldn't you agree?

In fact, if you're trying to grow your business... and you're not implementing these 9 strategies... then you're NOT making the money you should be making.

So if you'd like to implement these strategies for your business, we can help!

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