Entrepreneurship

👶: ”cough-cough-cough-cough-WAAA-cough-cough-WAAAAA-cough-cough-cough-cough-WAAA-cough-cough-WAAAAA-cough-cough-cough-cough-WAAA-cough-cough-WAAAAA-cough-cough-cough-cough-WAAA-cough-cough-WAAAAA-cough-cough-cough-cough-WAAA-cough-cough-WAAAAA-cough-cough-cough-cough-WAAA-cough-cough-WAAAAA-cough-cough-cough-cough-WAAA-cough-cough-WAAAAA-cough-cough-cough-cough-WAAA-cough-cough-WAAAAA” Yeah… This sums up my weekend taking care of a RSV baby. Not fun. Now… I know a few hardcore email marketers would say: ”You should still sit your ass down and drain out a creative email EVEN when your baby is sick.” Well, maybe. But that’s not why I built my business. … Read more

Today, I’m going to give you the shortcut, the simplest way, to become the top 1% in your industry. But first, a little context… Yesterday was the Mid-Autumn Festival in Taiwan. I recall a mid-autumn folklore that I learned when I was little. There’s a guy named Wu. (hmm… what? No, it’s not me. I’m … Read more

Wednesday morning, I woke up to a short msg: “Dear all parents, If the weather is good, we will be taking all children to the neighborhood park for gross motor skills activities. We plan to leave at 9:am sharp.  Please dress your kids in thin pants — for sun and bug protection. Please arrive early.” … Read more

Last week, a client forwarded me a complaint from a customer: “Can u count how many marketing mails in a week you are sending? Looks like you are determined to tarnish your brand value.” The first thing I did was… I popped open Klaviyo, pulled the profile, and checked – Since I started working with … Read more

Last week, a tragic event happened in the USA. A conservative influencer was shot dead at a speaking event at Utah Valley University. But this is NOT what I want to talk about today. Because… I don’t live in America anymore. I hadn’t even heard of this guy before it hit the news. (Not to … Read more

I don’t allow the little one to watch TV with only one exception… Right after the last milk… while we are waiting for Tracy to shower… and the little demon is at her peak restlessness… I’ll pop open the TV, find a streaming service, and play some musicals. Otherwise, I’ll just have to strangle her. … Read more

Yesterday, I came across a post: It’s easy to look at a successful marketing strategy and want to ‘do that thing.’ But his advice is to make your plan. Work your plan. Stick to your plan. And don’t worry about what others are doing. They do they. You do you. (paraphrasing here because I forgot … Read more

You know what’s the hottest thing right now… No, it’s not the tariff. (that thing changes every 2 hours… not even worth worrying yet) It’s not the Russo-Ukrainian War. (it’s been 3 years, 5 months, 4 weeks, 5 days… most media don’t even bother reporting the update anymore) It is… K.P.O.P. D.E.M.O.N. H.U.N.T.E.R.S I don’t … Read more