One common concept taught in the art of selling:
"It's just a numbers game."
"Once you know your conversion rate, you know exactly how many sales call you need to make in order to hit your revenue goal. You'll also know exactly how much each call is worth for your business. This will take away the fear of selling."
This is partially true.
Because you do want to know your numbers. The ultimate goal for your online marketing strategy is to create an asset that can turn $1 into $2 or more.
But this is also partially misleading for a service provider.
You, as an agency, isn't really in a numbers game. You're not selling an ebook on Amazon nor selling a course that can be downloaded by 1,000 customers at one time.
You provide an actual service designed to help your clients get actual results. This means there is a limit to how many clients you can serve at any given time.
When you're looking at your marketing as "I must close one client out of every five calls", you forfeited your right to pick and choose only the perfect fit to serve.
On the other hand...
If you no longer look at your market as a numbers game, you'll set yourself up for greater success because you will never rush into taking on a client unless you're 100% confident you can help him get the best result.
I'll end today's email with the #1 principle my mentor taught me when I first started learning copywriting:
"Never give a quote just because a prospect asks for it."
Remember, it's NOT a numbers game.
P.S. If you want to work together on a project, the first step is a quick, free 30 minutes "Discovery" call: https://wuyenhsu.com/apply