The Ecom Holiday Promo Compendium has been extra challenging to write. I realized that “email” is not the best medium for delivering long, in-depth articles. I would… Write about one thing and forget something else I’d want to share… or write about topics in the wrong order… or write something overlapping. This is because – If … Read more
Last month, I was joking with a client: “I don’t get it. Why are we getting so many orders… in the last 2 days… after I announced the biggest sale is happening tomorrow?” My client laughed and replied something interesting: “could be.. there is a strong notion with many, like me, that you get only … Read more
After a long Little One vs Alien Virus… The little dragon is finally ready to stop wasting her dad’s tuition fee and go to childcare to eat her fruits. (It’s not like she’s “actually” going to school… she’s there for the fruits and toys) So, at 7:45 am – The overjoyed dad (that’s me)… Dropped … Read more
😮💨 Another dumb email from the same infamous copywriter coach. (read yesterday’s email if you don’t know what I’m talking about) This time… He’s boasting about how one of his clients took a LOAN to join his coaching program. Now, I don’t care where you are in your e-commerce business… DO NOT TAKE A LOAN … Read more
So, I’m supposed to return (and continue) my Ecom Holiday Promo Compendium Series. BUT… (“What now… not again…”) Hold on. Before you roll your eyes – I received an email from a very famous copywriter coach last week, and I just have to sell “WHAT NEVER TO DO.” The email led with a curiosity bait … Read more
As the Little One vs Virus finally settled down… (hopefully) (probably) (maybe) (to be continued?) I want to share another rule for running Holiday Sales in E-commerce. (Still remember that series? Anyone?) I think this is Rule… #52? Not #52? Only 5 so far? I swear we did at least 108 by now. Fine. Rule … Read more
Yesterday, at 2 am. I had a breakthrough. Maybe… Just maybe… The little one… isn’t coughing because of the alien virus? Is she trying to trick us into letting her sleep with mommy? I don’t know. How else do you explain the immediate stop of coughing the second we let her snuggle beside mommy in … Read more
I’m not gonna lie. I let my guard down. “The fevers are all gone. I think it’s over.” That was my wishful thinking before I snuggled into my bed… … .. . *BANG-BANG-BANG* The aliens opened fire. 00:40 am The worst timing because it’s when the army is most sleepy. *cough-cough-COUGH* *WAHHHHHA* I sat up. … Read more
“I think we got them all…” I turned around and looked at the equally exhausted (and wretched) Tracy. We took the little one to the doctor. RSV? Negative. Flu? Negative. Adenovirus? Negative. “I told you it’s from the aliens. Let’s name it Unknown Virus Code #101.” Luckily – The little one launched a counter-defence. Throwing … Read more