how to 20x your price and still sell out

Yesterday, my wife and I swung by a patisserie promoting their newest seasonal product: Strawberry Dacquoise.  Now, if you’re wondering… It’s basically a huge Hara Yamato Heguri Strawberry sandwiched between strawberry cream and two heart-shaped Dacquoises. Well… Turned out… While the strawberry was amazing… The rest tasted exactly like a Hu-Ling-Kah. (Hu-Ling-Kah is a Taiwan-style …

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keep things simple (if you want to improve performance)

Interestingly, most companies try to improve their performance by adding complications, not reducing. The other day, I saw this story… A patient was transferred to another hospital.  To ensure everything went smoothly, her family started the preparation 2 weeks in advance – communicating between the two hospitals, discussing with doctors, contacting the ambulance, and requesting …

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better than marketing

This is the most annoying thing in the world: I’ve been staying at a friend’s place for the past week. Yesterday, I switched off the light, snuggled into bed, and dozed off to a sweet dream… well, almost. Because when I was halfway asleep, suddenly: buzz buzzzz BUZZZZZ!!!  It was like an electrical shock just …

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the best marketing strategy

Today’s Valentine’s Day… But it’s also the last day of the Chinese New Year holiday. (which is infinitely more important in Asian culture) We grew up hearing stories like: etc  These stories shape our culture, teaching us the meaning of Chinese New Year. So, why do people tell these stories? Because storytelling is the only …

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the worst marketing strategy

People love to play L.O.t.T.e.r.Y during Chinese New Year. I guess it’s due to the holiday spirit… plus the thrill. Anyhoo… Last week, two winners shared 375M NTD (~$11M), a modest win compared to the past. But this reminds me of one episode from Last Week Tonight: In that episode, John shared a few interesting …

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the purge

Today, let’s talk about “purge.” No… I’m not talking about the psychopath movies. 🙄 I’m talking about the real definition: “to make free of unwanted things” Recently, I’ve been helping my family go through 40 years of savings. I saw everything from 30-year-old bottles, 20-year-old books, 10-year-old DVDs, and even 2-year-old birthday cake cardboard boxes. …

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