When you see Gordon Ramsay yelling at the contestants, throwing the half-raw scallop onto the wall with a sound of *thud*…
Or Wolfgang Puck serving out 25,000 dishes in one night at the Oscars…
Most people think:
“Fine dining is hard. I can never cook like that.”
But the truth is:
Cooking is simple.
Knife skills. Heat control. Seasoning. Plating.
That’s it.
The rest?
It’s all about finding the right ingredients, understanding the elements, and trying not to mess up.
The same goes for e-commerce marketing.
On the surface, it feels complicated…
Social media. Organic content. Paid ads. Influencers. PR. Email. SMS. Direct mail. Sending a pigeon to drop off a letter inside a bottle so it drifts across the ocean.
But the truth is:
E-commerce marketing is simple, too.
New customers. Average order value. Customer lifetime value.
That’s it.
The rest?
It’s all about finding prospects, understanding their thoughts, and building a relationship.
Talk soon,
– WYH
PS – If you’re an e-commerce owner… and you don’t know what to do next to scale your business… do this:
Find a sticky note.
Write down: New customers. AOV. CLV.
Tag it to your computer.
Every time you feel lost, revisit the basics.
Find ONE thing (just one thing) you can do to improve one of these three things. And you are unstoppable.