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Yesterday, I came across an old video on YouTube: The video starts with the sound of an engine. A middle-aged man is driving in a snowy country, smirking at the camera –  “Why is it so hard to make a good car?” “There are certain things the manufacturers will not talk about. They can’t say …

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The Invisible Anchoring Strategy

The other day, I was watching a video explaining the business model for Hermès. It’s kinda brilliant. The concept is –  You can’t “easily” buy a bag; instead, it’s a privilege.  If you’re not a VIP customer… and walk into a Hermès… you’re not “allowed” to buy a bag. Yup. It doesn’t matter if you …

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Is ChatGPT nothing but bullshit?

Last week, a great copywriter shared an article with me: “Recently, there has been considerable interest in large language models: machine learning systems which produce human-like text and dialogue. Applications of these systems have been plagued by persistent inaccuracies in their output; these are often called “AI hallucinations”. We argue that these falsehoods, and the …

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why copywriters suck

I remember reading Outliers (by Malcolm Gladwell), which discussed why Asian students excel in mathematics. The idea is… The tendency to spend more time trying (working) out a question is directly correlated with success in math classes. But I believe this is true outside of math, too. Because… When doing (learning, trying) something hard, 88% …

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the rule of thirds

Yesterday, I saw an interview with an Olympic runner sharing: “My Olympic coach told me after a particularly challenging workout – where I cannot hit my splits before going to the Rio Olympics – that that was okay… It was the rule of thirds. When you’re chasing a DREAM, or doing anything hard, you’re meant …

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