Curry is a great analogy for marketing done right. No, I’m not talking about the Golden State NBA star… I’m talking about the rich, gooey sauce on top of a plate of rice. On the surface – Curry is one of the simplest dishes. Rice. Sauce. Potatoes. Carrots. A few pieces of beef short ribs. … Read more
The market is full of bad competition. Contractors who can’t install a simple shower door for 2 weeks. Water filter companies that ignore the leakages they create. Tea brands that sell dust for a premium. This is because most of your competitors focus on efficiency over effectiveness. It’s all about short-term sales. Profit margin. The … Read more
Last Sunday, I attended Tracy’s Family Day, experiencing my first Taipei Dome event and watching my first baseball game in Taiwan. My thoughts? ….. …. … .. . What’s the deal with fetch-catch? I was sitting in Section 223, Row 14, Seat 23… …mindlessly scrolling through my client’s Klaviyo dashboard …falling asleep. (I don’t usually … Read more
A lot of brands like to brag about “we are a premium brand.” But have zero idea what premium really means. To give you an example: Last week, I took my father out for an early Father’s Day dinner. (Father’s day in Taiwan is on Aug 8th) We went to a very famous… and very … Read more
I see this a lot: *ding-ding* You get a Slack notification. “Let me know for a time we can connect today. Would want to give you a proper brief of the upcoming sale.” *sigh* Here we go again. You send out a Zoom invite, hop on the call, and… Waste 30 minutes of your life … Read more
Today, I want to share something I read a few weeks ago. A brilliant marketer shared – In 2025, as marketing inflation hits, economy weakens, ad cost rises, buyer sophistication sharpens… “Easy trusting” customers are leaving the market faster than being replenished. This means… It will get harder to turn strangers into customers with ONE … Read more
Many businesses make this mistake. Recently, I asked a business owner: “Who’s your ideal customer—the target market you LOVE serving and gives you the highest customer lifetime value?” He paused for a moment and said – “The connoisseurs. They are all 40+ years old. Lawyers, doctors, dentists, etc, so price isn’t an issue. They are … Read more
Marketers get a bad rap—and rightfully so. One trend I noticed recently is: Many marketers are moving toward a low-ticket, self-liquidating offer. Why? “Brah!!! You get to build a list of customers AND don’t have to pay for the ad! BROOO” Look – I get it. It’s a sexy mechanism. If a business can liquidate … Read more
I used to play a maritime mobile game because I was fascinated by the Age of Discovery. Imagine sailing off into the deadly ocean facing diseases, storms, pirates, and sharks (irony how sharks are maybe the least you have to worry about)… …without an accurate map! I couldn’t even find the address following Google Maps. … Read more
A few days ago, I was helping an e-com client promote their newest product. This is one of their most expensive items: 40 buckaroo for just 50g. (3x their other collections) The client thought this was going to be an easy home run because… They’ve sampled the product, and the quality silenced everyone in the … Read more