A while ago, I was working with a 9-figure health company…
(you’d think a brand this size would have everything figured out)
Granted, they were doing many things right…
~ creating partnerships with influencers
~ building relationships with the local government
~ running an insane amount of advertisements (effectively)
Yet the CMO was frustrated as hell.
Because while the majority of their profit came from the email, they couldn’t make a dime without slapping a heavy discount on a flash sale.
Slippery position…
…especially when your company scaled from 15M to 275M in two years.
This was why we connected—to find a way to attract more customers through their email marketing without relying on discounts or flash sales.
Now, I didn’t want to revamp their whole email strategy overnight.
(it’ll never get approved when you have to feed ~1k employees)
So, I started gently –
“Let’s keep everything you’re doing now… and add two simple weekly story broadcasts. I don’t need any discount code. Just allow me to write about anything interesting I found that week.”
The result?
* week 1: 28k
* week 2: 17k
* week 3: 34k
* week 4: 8.4k
* week 5: 18k
* week 6: 27k
…
..
.
This went on for almost a year—generating 8-40k/week with two simple emails—until I left (which is another story for another time).
Here’s the lesson:
Keep it simple.
I didn’t use any ninja hack.
Every week, I would sit down, check the news, find two interesting stories to write about, segue into their product, and close the email with a soft pitch.
No hard selling. No images. No discounts.
(in fact, I think they only have 3 or 4 basic automations set up)
But it worked.
So, stop over-complicating your email marketing.
Cheering for you,
– WYH
PS – no, I don’t recommend stopping at two weekly broadcasts. It was limited for a different reason. I advise starting with four broadcasts a week… and dialing up the frequency if the data makes sense.
PS – want help boosting your email revenue without relying on heavy discounts? Reach out. We can chat.