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It starts today! My very ambitious mission to condense everything I’ve learned from running very profitable launches and holiday promotions for e-commerce (yes, this is only for e-commerce)… …into one easy-to-follow, simple-to-reference compendium. Starting with Rule #1 –  The success… or should I say the “sales” of your holiday promotion is 80% determined BEFORE you … Read more

Let’s continue on yesterday’s topic. (before you continue… make sure you read yesterday’s email for context) … .. . (page break for spoiler alert) . .. … Now, let’s assume you are starting your BFCM promotion today. And, like many ecommerces, you want to run it all the way through November. A month-long “flash” sale. … Read more