In yesterday’s email, I encouraged you to embrace changes.
The moment I hit publish…
I knew I was going to draw some arguments.
“My business is different.”
“You can do that. I can’t do that in the XX niche.”
“The customers in the XYZ market will never read plain-text emails.”
Now…
Have you ever considered that…
You might be…
WRONG?
Just like how Kodak believed no one would want a “digital camera”?
Look, I get it.
We all ‘think’ our business is unique… and it is.
But here’s what most business owners don’t realize:
You get to PICK what kind of business you want to create.
Take emails, for example:
When you run flashy, design-focused, image-heavy newsletters—with nothing worthy to read—you attract prospects who swipe through emails like scanning Tinder profiles.
On the other hand…
When you tell stories and focus on delivering value in your emails, you attract sophisticated prospects who enjoy the relationship.
My point:
Yes, making sales is vital for any e-commerce. But HOW you make sales is equally important in building the business YOU want.
Talk soon,
– WYH