Image this:
You’re a fantastic chef—top 0.01% master worldwide.
You open a restaurant and create an astonishing 14-course tasting menu that can water people’s mouths using only the aroma. People would pay 500 buckaroos for a seat.
But you price it at 49.99—cheaper than Five Guys for two.
THEN
You launch the restaurant in the suburbs of Kupreanof, Alaska.
A city with merely 21 residents.
And you wonder –
Why isn’t anyone lining up for my no-brainer offer?
Because no one knows you exist.
But the funny thing is –
Most brands still believe that a “great” product” is all they need.
Recently, I read an article called, Solve for Distribution.
(a worthy read)
One line stood out:
“Decent products with good distribution defeat good products with poor distribution”
This is especially true in today’s noisy world. You can have the most amazing product… but you will have no audience if you don’t solve the distribution.
Look, marketing is simple.
Acquisition + Retention
Attracting new customers into your world… and getting customers to buy from you repeatedly. That’s all.
With that being said…
I’m taking on new clients again (woo-hoo!)
If you’re a 6 to 8-figure e-commerce and want to install the simplest email marketing system that can turn customers into repeat customers without feeling invasive.
Most importantly, you want someone to install this system so you don’t have to think about email marketing.
Talk soon,
– WYH