I used to play a maritime mobile game because I was fascinated by the Age of Discovery.
Imagine sailing off into the deadly ocean facing diseases, storms, pirates, and sharks (irony how sharks are maybe the least you have to worry about)…
…without an accurate map!
I couldn’t even find the address following Google Maps.
If you’re traveling around the globe, starting from Washington DC, with a mere 1-degree difference. You’d miss by 435 miles and end up eating fresh lobster rolls in Boston.
(hmm, maybe not that bad?)
That’s why it’s so important to start in the right direction.
Unfortunately
Most business owners start in the wrong direction.
They ask questions like:
~ how do I run FB ads?
~ how can I get more traffic?
~ what creatives do I need for Meta God to spare me more customers?
These are the wrong questions.
Because you don’t have a traffic problem.
Traffic is everywhere.
Instead…
You have a…
To be continued.
– WYH