Yesterday, I started watching the new Netflix series Chef’s Table: Legends.
The first chef is…
Jamie Oliver
In the eyes of professional chefs, Jamie’s food is “meh.”
Simple.
Maybe too simple.
He’s not afraid to use canned tomatoes or ketchup in his recipes.
And most of his Asian food is… a disaster.
(haiyaa!)
This led to his restaurant chain Jamie’s Italian bankruptcy in 2019.
BUT
Jamie Oliver is still the 3rd richest chef in the world.
Ponder that for a second…
~ He is a chef
~ His restaurant chain went bankrupt
~ Now he is ONLY the 3rd richest chef in the world
This means –
He is doing something right regardless of how professional chefs think of his food. That thing?
Positioning.
He knows his audience.
(and it’s NOT professional chefs)
His audiences are people who “kind of” want to cook… watch a Gordon Ramsay video and say, “WOWWWW,” then grab a key to pick up McDonald’s for dinner.
His audience does not have 10 years of knife skills.
His audience does not have time to make pasta from flour.
His audience does not have time to prepare beef stock 3 days in advance.
They want something approachable.
Something that says:
“Hmm… I think maybe… just maybe, I can make that, too. One day…”
(and they will buy his cookbook ‘just in case’)
Why am I sharing this with you?
Because I’ve been thinking about the new book I want to write.
How can I position it to the right audience?
If I go into too many “details,” I attract marketers… not owners.
BUT
If I don’t have enough “meat,” then it’s not worth your time.
So, to help me help you –
Reply and let me know: What is your #1 challenge, as an e-commerce owner, when maximizing retention and CLV?
Talk soon,
– WYH