why do websites use images for bot testers? (hint: the reason for low email deliverability rate)

The other day, I snuggled up in bed with my wife, watching Single’s Inferno 3 on Netflix. But ten minutes into the show, I asked:

“Wait… who’s this girl?”

“This is X,” my wife answered without looking at me.

I hesitated for a second and followed up:

“So… was she who won the game a few minutes ago?”

My wife turned and stared at me, confused – 

“Of course not. This is X. The last one was Y.”

“Well, they all look the same…” I murmured.

Yeah, I’m horrible at recognizing faces.

(On the other hand, my wife has some kind of paparazzi superpower. She can recognize a C-list actor from 20m away… in a busy hallway… when the actor is wearing a baseball cap PLUS a mask. 🥸)

But you know who else has trouble recognizing “faces”?

The AI behind most email systems.

Gmail. Outlook. Yahoo.

Most of these systems cannot distinguish between a proper image of a good product… versus a harmful image in a s.p.a.m.

(this is why banks still use image tests to check if you’re a bot or human)

And this is the underlying reason why – 

The heavier the image, the lower your email deliverability.

(Gmail: I don’t know if this is good or bad… but I know it’s not from a friend. So, let’s play it safe and dump it into the junk folder.)

The conclusion – 

Next time you’re designing a new email campaign…

Don’t break the bank by hiring a graphic designer.

Instead of investing in the image, focus on the story.

This will make your email much more effective (and cheaper to create).

Of course, reach out if you need help.

=> https://wuyenhsu.com/free-email-audit/

Cheering for you,
Wuyen