whosoever owns the list gets the power

Yesterday, I was checking the news, and I saw:

“Taylor Swift’s Boyfriend Is Going to the Super Bowl”

This is hilarious.

Because even though I don’t watch football, I know that Travis Kelce is considered one of the greatest tight ends.

But now…

He’s only “Taylor’s boyfriend.”


Because Taylor Swift has one of the world’s biggest “lists.”

(aka audience)

This “list” allows her to…

  • Grossed $1.04 billion in 2023 for her “Eras” tour
  • Earned ~$250 million from her movie
  • Cut out Hollywood studio
  • Be named Time Magazine’s Person of the Year

When it comes to influence (& earning)…

Whosoever owns the list gets the power.


If you’re considering giving up your New Year’s resolution in February… and want to set a more realistic goal moving forward…

I recommend putting “list building” on your goal.

Cheering for you,