I’ve been debating how to do this. I want to create The Ultimate E-commerce Holiday Make It Rain Playbook, yet –
1) I’m focusing 90% of my energy on making my clients happy
2) I doubt you want to sit through 30 days of lessons… to ‘learn’ this
(Who in their right mind wants to learn something new, right?!)
So… I want to test this out.
Instead of trying to give you a be-all, end-all book…
What if I start with the 20/80?
The 20 percent of core principles/strategies/actions that will give you 80 percent of the result. Then, you have something very good to optimize into excellence.
I don’t know how my list will react…
Let’s test.
To be continued…
– WYH
P.S. – A bonus lesson for today…
No matter how long you’ve been in the work and how many profitable promotions you’ve done, you can never guarantee success.
You will never know if an idea will stick. You can only test.
You take action. Do things. Break things. Make it work.
Look at the data.
Not just any data… the most important metric you’re optimizing for.
And you pivot.
This is entrepreneurship.