what to email when you’re not running a promo

Next time you visit a medieval castle, check this:

While living in the SF Bay Area, one of the most interesting events was visiting the Castello di Amorosa winery.

Castello di Amorosa has all the elements of an authentic medieval castle—a moat, narrow stairs, arrow towers, over 8,000 tons of hand-chiseled stone, and almost one million antique bricks imported from Europe.

One trivia most people don’t know is…

All medieval castles have narrow, clockwise stairs

The reason is –

Most invaders are right-handed.

A narrow clockwise stair makes it challenging to strike. (the wall blocks your sight and angle of attack going up)

…

..

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Huh?

Waiting for the marketing lesson?

Nah.

I just want to share something interesting.

And that’s why I find it funny when brands say:

“I don’t know what to email. I don’t have a promo right now.”

Well…

You can always entertain.

Cheering for you,
– WYH