Titanic is widely known as one of the greatest love stories ever.
A rebellious young lady ran into a poor young artist on the greatest cruise ship of the age (well, it was supposed to be). They fell in love. One night stand. Until death do them part…
Yeah, kind of.
There are also 200+ posts on Reddit discussing how Rose was the real villain. (And they have a point: Cheated. Littering the ocean. Stolen last name. The door.)
This shows you the importance of –
Perspective.
~ From Jack’s POV: Rose is a dream-come-true romance
~ From Rose’s POV: She wants to do what’s best for herself
~ From Cal’s POV: Rose is 100% a villain
~ From Rose’s real husband’s POV: Rose is… maybe a secret villain?
~ From most girls’ POV: Rose is the heroine of a great love story
~ From most boys’ POV: Why the hell couldn’t Rose make a little room on that door?
I’m sharing this because perspective is everything when writing a book.
Who are you writing for?
What do they already know?
What’s going through their minds right now?
I’ve been pondering this a lot. A great book for email marketers can be a complete waste of time for business owners.
A marketer wants “how-to.”
Blueprint. Step-by-step. Formula. Swipes.
A real business owner could care less about the nitty gritty.
When I landed my most recent client, the CEO told me:
“Yen, let me tell you what the dream come true scenario is for me. I want someone to come in, OWN the email marketing program, and have skin in the game like I do. Then… I do not want to think about email marketing.”
So, the challenge becomes:
How can I write a book about email marketing for those who do not want to think about email marketing?
My guess is: you can’t.
So the book cannot be about “email marketing.”
Talk soon,
– WYH