Unwanted Surprises

Yesterday, I used a ‘wildly ridiculous’ example to demonstrate that anything can happen in your life without warning…

Now, I know…

That example – while true – was so far-fetched it might felt unrealistic.

So, today, let’s use another example from the business world:

In 1985, a small energy company was formed.

In the next 15 years…

This company was rocket-fueled to become a main player in the industry… with 21,000 employees plus a posted revenue of $111 BILLION. Until…

The stock price crashed from $90.75 to $0.26 by November 30, 2001…

And eventually, they filed Chapter 11 bankruptcy in a New York court on December 2, 2001 – wiping out 5,600 jobs and liquidating $2.1 billion in pension plans.

You’ve probably guessed it by now…

Today is the 22nd anniversary of the Enron scandal.

(Not sure if we can even call it an anniversary… because while all these numbers might feel too large and too vague to grasp… it represented thousands of families potentially destroyed by a massive scandal. 😟)

Now, imagine…

A different company at the time…

Who was doing good work, providing solid services…

But, unfortunately…

They happened to be Enron’s upstream or downstream.

Nightmare situation, right?

😱

And that’s business.

Not everything is under our control.

There will be ups and downs. Fat and lean. Harvest and drought.

And that’s the reason why you must build a dam to reserve the water during the wet so that you can feed the thirst when it’s dry.

This dam can be…

– A healthy cash reserve in your bank account…

– A team of incredible top players that embrace challenges…

Or even better…

– A great relationship with a list of subscribers who know, like, and trust you.

Because you can always run a quick promotion with a click of your finger and bring in hundreds of thousands of revenue (& profit!) WITHOUT spending more on acquisition.

This might be a nice-to-have bonus during your peak…

But it will become the lifeline during the downs.

You owe it to yourself to start thinking about this.

And if you want to do more than “think about it,” and take action instead… 

I can help. 😉

K. That’s all for now.

I’m spending most of today reading books.

Enjoy the little things,
Wuyen