two types of knowledge trap

Yesterday, I was talking with a multiple 8-figure ecom owner…

ME: What was your biggest challenge about email marketing?

OWNER: Well…

He paused for a second to gather his thoughts.

OWNER: There wasn’t a “real” challenge.

He paused again…

OWNER: Remember, I was an engineer before starting a business.

ME: Yep.

OWNER: I didn’t know a thing about email marketing. Actually, we didn’t consider it until we were doing about 3 to 4 million a year.

(Bonus Tip: That’s late. I recommend starting at 500k to 3M, or you’ll leave a lot on the table.)

OWNER: So, I just hired an expert that I can trust… and did everything he told me to do. He basically hand-held me through the entire process.

This is interesting.

Because knowledge traps come in 2 forms:

1) When you’re a marketing geek like me, it’s hard for me to unlearn what I already know. This means what feels intuitive (and easy) for me can be a completely unknown territory for others.

This is also why I’m pulling my hair out, wondering –

“WHY aren’t businesses sending more emails?”

(considering it’s the most profitable and reliable marketing channel)

On the other hand…

2) When you’re new to a topic – like email marketing – you don’t know what you don’t know. So, the single biggest challenge is “getting started.”

And this answers my question.

It’s not because you don’t want to make it rain.

It’s simply because you want more guidance.

Here’s the bad news:

I can’t twist your arm and force you to try email marketing.

You have to make that decision yourself.

But the good news:

When you’re ready…

I can do one better than just holding your hand.

I can do it for you.

For the right person, I’ll plan, create, and manage your monthly email campaigns without adding more workload to your plate. (100% funding the cost with no upfront or retainer.)


Let’s chat!