Today, I want to share something really special with you.
But first, I need your pinky promise…
What happens in my newsletter stays in my newsletter.
Because what I’m about to share with you is a real BFCM email campaign I wrote for a working client… that KILLED it. Yes, this content is considered ‘public domain.’
No, we don’t have an NDA.
But I like to keep my clients’ stuff respectfully private.
This is simply a perk for being on my list.
So, don’t betray my trust, or you’ll never get these goodies anymore.
Okay?
Swear?
Good.
Here’s the email:
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Subject – You deserve this
Last weekend, I was enjoying a cup of Darjeeling tea with a friend.
My friend is a successful professional who works very long hours. We rescheduled so many times just to find a weekend when he’s not working.
The interesting thing is –
The moment he took a sip…
*sigh*
A light, almost hidden sigh slipped out of his mouth. It wasn’t dramatic. Just a soft exhale, allowing air to settle back into his body.
Then, his shoulders.
The tight line between his neck and collarbone loosened. The muscles at the base of his neck unclenched, dropping his posture by half an inch.
A tiny shift at his temple.
His breathing went from shallow to steady. The wrinkles along his forehead disappeared. He leaned back into his chair, opening up his chest.
A tiny curl appeared at the corner of his mouth. Almost a smile… but not wide enough to notice unless you stared straight at him.
He felt relaxed — for the first time since we met that day.
The reason I’m sharing this with you is because –
This is what happens when you indulge in great teas.
A lot of people think it’s too luxurious… or even wasteful… to enjoy expensive tea. But I invite you to look at it from a different perspective.
Tea, for me, is an investment in my own mental wellness.
Sure, I might not be able to afford splurging on top specialty tea 3, 4 times a day. But I always keep a few packs in a sacred corner of my cabinet.
Because when I’m tired… exhausted… or burned out…
A little 5-minute tea break with myself.
A cup of delicious Masala Chai or Darjeeling tea.
It can make a world of difference.
And I know I’ll be ready to conquer the world after I empty the cup.
P.S. – And the 2025 [BRAND] Early Black Friday Celebration?
Think of it as our investment in your mental health.
We know [BRAND] isn’t cheap.
It might feel out of reach for many first-time customers. Even loyal customers might not be comfortable buying too much in the current economy.
That’s why –
We want to make it affordable for you to try new teas and enjoy a few delightful moments➡️
It’s been a challenging year, and you deserve this treat.
P.P.S. – In case you’re wondering what your fellow tea lovers are snatching during our Early Black Friday Celebration…
Here are a few crowd pleasers in different categories:
~ Spring Tea: *** (hyperlinks)
~ Summer Tea: ***
~ Masala Chai: ***
***
Story >> Insight >> CTA
Very simple email. No over-the-top selling. No hammering the deal. No images. No logos. No designs. Not even a product placement from Klaviyo.
Plain-text with hyperlinks.
The result?
This email sold over 7,500 buckaroos of teas… at an AOV ~90… on a MONDAY… under a 50 percent tariff environment.
Yup. One single email. In the middle of a promo’s stagnant period.
That’s the power of “discovering a big idea that resonates” + “telling a good story”. So…
The next time you think you “need” to have a pretty email?
Think again.
To be continued…
– WYH