Imagine you’re entering a competition.
The rule is—whoever has the most vot… popularity… wins.
So, you did your best:
~ creating catchy content
~ hosting events
~ doing live videos
~ going into ugly debate with opponents
Only to find out that the rule is rigged.
Instead of a popularity contest… it’s a paid-to-play game.
Whoever has the deepest pocket is 20 to 50-fold more likely to win. You’re looking for a fair contest, yet a handful of billionaires controls the result.
How would you feel?
I’m talking about…
…
…
Wait, you think I’m hinting about the election?
Of course not.
I’m pointing my finger at…
…
…
The social media blackbox.
Most brands think it’s a fair game, but the truth is –
Only 2% to 5% of your followers—actual fans—will see anything you post.
The rest?
It’s a paid-to-play platform.
Your attention can be quickly and easily outbid by… the election money. (yeah, now I’m talking about election)
It’s bad, and it gets worse…
(the marketer in me can’t resist using this line)
Because the platform is an unreasonable dictator—who is the judge, the prosecutor, and the jury. They can ban your account for no reason… with no appeal… overnight.
So, how can you level the field?
By playing a game that’s not controlled by a single billionaire.
By focusing on assets you own.
By investing in… email marketing
Yes, I know. Inbox providers have their own set of rules called spam filters. But they’re very predictable compared to any social media platform in the past twenty years.
Once you understand how deliverability works…
People who want to see your email will get it.
(you can’t say that for social media)
So… if you’re tired of fighting attention with deep pockets, schedule a call with me, and I’ll help you lay out the SIMPLEST email strategy for your business
👉 https://wuyenhsu.com/call ▶️
Cheering for you, – WYH