Last Saturday, a friend – who is also a new dad – asked me:
(with a pale face, hoarse voice, and deep dark circles around his eyes)
“Would you want a second child?”
It’s hard.
Sure, my little drakaina is cute. But is she cute ENOUGH to make me want a second…? 😅
Here’s the challenging part:
You only have so many years to ponder and hesitate. If you take too long, you may miss the opportunity for good. So, I’m still thinking about the question.
(it’s a terrible way to lose sleep when you don’t have much)
Luckily, email marketing is different.
Every time you send an email, only 20-30% of your subscribers will see it.
This means – if you messed up embarrassingly…
Relax.
Most people won’t notice.
(sure, some a-hole might call you out, but we all know it’s because they secretly love you so much they’re obsessed over your tiny hiccups)
Tomorrow?
You start with a fresh page. You can send a correction… an update… or a completely different campaign.
The best part – you can still make it rain.
Heck, your messed-up email might make some sales, too. Some customers are weird like that.
Let’s all for today. But –
If you can only take one lesson from this email, it’s…
Just send more emails.
The world won’t end.
And you’ll make more sales.
Cheering for you,
Wuyen
P.S. I told you I wanted to shift my broadcasting schedule last week. Well, that lasted for a week, and I hated it.
I feel constrained by when I can write. So, yeah, I’m tossing that schedule out the window. The new schedule:
I email whenever I feel like it.
(my list, my rule)