Time flies – I can’t believe our baby is almost 7 weeks old.
It’s interesting how unprepared I was when the baby decided to arrive 3 weeks earlier… and I had to rush to the hospital at 2 am in the morning.
The truth is…
There are very few things in life you can be prepared for.
Luckily.
Email marketing isn’t one of them.
As I like to say, there isn’t any real “emergency” regarding email marketing.
(we’re not brain surgeons)
In most cases, it’s just bad planning.
For example:
If you’re drinking 8 cups of coffee – pulling the all-nighter – to set up a Mother’s Day campaign right now, that is bad planning.
When you’re fueling on caffeine…
I guarantee you that you’ll make some dumb mistakes in your promotion.
It can be the offer, the links, or even…
A duplicate copy in your email.
(yes, I’ve seen copywriters who forgot to remove the original first draft when editing… and send 1,000 words of nonsense to a list of 10k+ subscribers)
That’s why having a Promo Calendar is so important. You want to plan it out at least two months in advance.
This gives you the runway to plan, strategize, write, re-write, edit (edit, edit), and test each email before going live.
Sounds like a lot of work?
Don’t worry. This is where I can help.
Find out more at => https://wuyenhsu.com/free-email-audit
Cheering for you,
Wuyen