Recently, I read an email from the brilliant marketer Chris Orzechowski.
He said:
“I don’t take productivity advice from people without kids.”
🤣🤣🤣
I roared with laughter when I read it. Because it’s true…
Most people give productivity advice:
“Brahhh, just focus on only your own business for the first 1, 2… 4 hours of the day! Block the clients. Go workout. Walk 23 miles every day. And you’ll CRUUUUSH it…
…oh, don’t forget to cook your own meal. Eating out is trash!”
Seriously?
I couldn’t even take a piss without the little one screaming like she was kidnapped by aliens.
I think most productivity “hacks” are 💩 unless…
…it’s from a person who has kids under 6
…without grandparent support.
This is one place where I ADMIRE Daniel Throssell. 32-year-old. A gazillion kids. Super healthy. Remarkably productive.
And then there is Chris Orzy… who seems to have found the “hack” to scale his business. Every new baby = double your revenue. WTF dude!!
The truth is…
The only productivity that makes sense to me is –
SIMPLIFICATION
How can you simplify your business?
(Stop trying to do everything yourself. Find the right talent.)
How can you simplify your marketing?
(Focus on 2 things only: acquire new customers through ads… and turn customers into repeat customers with email)
How can you simplify your schedule?
(Stop it with the meaningless Zoom calls. Seriously!)
…
..
.
Hey, I just realized!
That means…
You should hire me… to help you take email marketing off your shoulder… maximizing retention… without a dozen Zoom meetings every week… and you’ve crossed off ALL THREE above.
What a coincidence, right?
😉
To your success,
– WYH