I remember reading a fantasy novel which talks about an imaginary story when the Han Dynasty went to war with the Roman Empire...
Long story short, it's a war N-O-B-O-D-Y wins.
During the 1st and 2nd century A.D., the transportation technology was limited to animal power and the road condition.
While both the Han Dynasty and the Roman Empire had technology far beyond any other cultures at the time, and both had powerful armies that could easily conquer any enemy...
The distance between the two is too far apart that they're completely outside each other's maximum controllable territory.
So even if the two mighty empires did went to war...
The end result: Hundreds of miles of wasted land, tens of thousands of lost lives, millions in lost money... but absolutely no gain for either side.
That's a war with no winner.
And you know what else is a war with no winner?
A price war.
The war where every competitor in the market tries to undercut each other with a lower price regardless of their margin.
It'll quickly become a race to the bottom and the worst thing that can happen is to actually win the war.
Find a way to truly understand what your market wants (& needs)...
Hint: 99% of the time it's not a cheaper price.
Discover the real value you can provide and communicate it effectively with your audience, like this: https://wuyenhsu.com/apply.
And you'll never have to get involved with the price war which will only leave you getting paid far less than what you're worth.