It’s funny.
Many “best practices” in email marketing are simply gurus teaching little gurus to teach freelancers how to become third-generation gurus.
Wow… that’s a mouthful.
Anyhoo…
Here’s an example:
Most copywriters will tell you that you should write to your prospects like writing to a friend.
(I used to believe this, too)
But the truth is…
No successful brands do this.
(In fact, writing like a friend sometimes actually hurts your positioning)
This is simply a misinterpreted concept.
The idea is…
You should write in a conversational style, using simple words and no jargon, much like you talk in real life.
But three copywriting courses later…
This whole thing became:
“You should write emails like writing to a friend.”
Well…
There’s a better approach.
One that takes into account your brand voice, positioning, and “just enough” persuasion elements… without hitting too hard.
Want to find out more?
Reach out.
I’ll show you how it works.
Cheering for you,
Wuyen