*DING*
I looked up at my phone, confused.
“Nobody ever msg me at noon. I wonder…”
I took a peek at the app notification and noticed that it was…
My wife – Tracy.
This made it even weirder because Tracy hates using msg.
(She’s the kind of weirdo who actually “calls” people on the phone. On the other hand, I’m willing to use a pigeon instead of calling to get a reservation. 😰)
“I hope it’s not an emergency…”
I unlocked my phone.
Checked the message.
And I froze.
I couldn’t believe what I read…
“I was mad at you yesterday,” she typed.
“Wait, what did I do?!” I responded quickly.
There was an uncomfortable silence…
…..
….
…
..
.
“We were walking on the sidewalk. I was tired. I wanted you to help me carry my bag. But you just ignored me and kept walking.” she claimed.
“When did that happen?!” I protested.
(I’m really proud of my “supportive husband” badge.)
“IN MY DREAM,” she announced.
“I was so mad when I woke up, I decided to give you TWO good morning kisses rather than one,” she laughed.
“Oh… sorry? I guess?”
😐
Now, this is just a funny story for couples who know how to communicate.
But I’ve actually seen partners who get into a fight because of imaginary scenarios.
And it can ruin a marriage.
But you know what else can be ruined by imaginary scenarios?
Your business.
I’ve talked to a lot of business owners who are reluctant to email their list more often – because they’re afraid that it’ll “piss off their subscribers.”
– I don’t think they’ll want more emails
(Of course, they do. That’s why they subscribed.)
– People don’t have time to read an email every day
(Yet they have time to binge-watch 4 hours of Single’s Inferno on Netflix?)
– I don’t want to get flagged as s.p.a.m.
(But the fewer emails you send, the more likely people forget about you and flag you as s.p.a.m.)
Now, I can go on with these objections…
But the truth is:
I’ve never run into businesses that send genuine, relationship-driven emails and get punished for sending too many.
Instead, I’ve seen A LOT of businesses that don’t utilize email marketing – until Fxxxbxxk shut off their account without any warning.
And it’s too late.
So, instead of worrying about imaginary scenarios, start sending one email a day(-ish), and check out the reality for yourself.
You’ll be surprised by how profitable it can be.
(And if you don’t know what to write, I can help.)
Cheering for you,
Wuyen