Yesterday, my wife and I took the baby for her 3-month vaccines, and this happened:
We arrive at the hospital at 11 a.m..
A dozen kids are in front of us, all waiting for the same doctor. So, we know it’s gonna take a while.
Luckily, the baby is sound asleep…
*swift*
My wife and I look at each other in horror.
*swift-swift*
But before we could turn away…
👀
*sudden-eye-contact*
We freeze – as if we are stoned by the eyes of a Medusa.
“shhhhh! don’t move,” my wife whispers, hoping the baby will fall asleep again.
The baby smiles, looks around, and frowns.
Then, suddenly…
“WAHHHAAA!!!”
*sigh*
I guess she recognizes this place. I miss the time when she had a goldfish memory.
(she continues to cry for the next 2 hours)
I think it’s going to be a battle every month moving forward.
Because bad memories last a LONG time.
(it’s the reason why it’s easier to get 1-star complaints than 5-star compliments)
This is the same for your promotion campaigns.
Be careful how you run it.
Launches (and flash sales) are powerful because of the urgency + FOMO.
But if you do it the wrong way, it can leave a bad taste.
- Fake urgency
- Deadline extensions
- High-pressure sales technique
- Bigger, badder discounts
- Hammer the sales message three times a day
These “strategies” might squeeze a few more sales out of one campaign, but can easily ruin the list relationship for a lifetime.
But the problem is…
Following these unwanted strategies will not give you that big of an edge. According to my experience…
At any given time, only 15% of people are ready to buy.
This means if you burn the relationship in one promo, you are giving up 85% of the potential long-tail conversions.
It’s a very bad deal.
With that in mind…
If you want to know how to do a promotion campaign the right way, reach out at “wy<@>wuyenhsu.com”, and I’ll share the secret with you.
Cheering for you,
Wuyen