Stop talking to your prospects like they are stone-rigid avatars.
A few weeks ago, I was chatting with a friend about some challenges I encountered as a new dad. We went back and forth on Line—exchanging 2~3 lines each day.
“I don’t know what’s right…”
“I found this cool way…”
“Curious, how did you…”
“Ah… what’s going on…”
Looking back –
I was going through an emotional roller coaster.
There were times when I felt frustrated and lost. But I snapped out of that emotion because of one interesting event. Then, I got curious and went into fanatic Googling mode. Only to hit another dip a few days later.
This is life.
We go through ups and downs.
We are always changing.
And you have to understand this to become a better marketer.
You are communicating with an actual human. They are NOT avatars you created through GPT that never change. So…
When a message fails, you should:
– Test it again
– Tweak and test it again
– Testing it with a different approach
Give it multiple “touches” before deeming the message “ineffective.”
Cheering for you,
– WYH