the only important metric in email marketing

Yesterday, I was playing Tummy Time with my baby princess.

If you don’t know what Tummy Time is…

“Laying the baby on her tummy for a brief period while they’re awake so that she can strengthen her neck and shoulder muscles.”

According to the CDC…

A responsible parent should start this training at about 2 months old.


I’m doing this only because it’s super cute.


Yeah, I could care less about the “CDC’s developmental milestones.”

Because every baby has her rhythm.

Even though many parents stress out over “how slow” their baby is progressing…

But the truth is – as long as she’s eating, pooping, and gaining weight, she’s fine.

Focusing (and worrying) over the wrong metric will only give you (and your baby) anxiety.

This is the same for your email marketing.

There are a lot of metrics you can track.

  • Open rate
  • Click rate
  • Unique click rate
  • Unsubscribe rate
  • Conversion rate
  • Completion rate
  • Etc

Well, most of these metrics are useless.

In my experience – from working with multiple 7, 8-figure e-commerces – there’s only one metric that is universally important.


I’ll share the answer with you in your audit report.

Go to this URL to claim yours =>

Cheering for you,