the number one email marketing mistake

The past three days were hard.

Because our little one entered a new level of neediness, you hold her, rock her, and pat her for 30 minutes… and she falls asleep…

But 5 minutes later…

She wakes up crying – again.

*sigh*

So, my wife and I barely got any sleep.

Now, think about it:

At this moment, we’re tired, frustrated, and irritated…

Suddenly!

*DING-DONG*

“huh, who is it?”

I rush to the door, leaving the howling baby in my wife’s hand… holding a diaper of fresh hot 💩. But when I open the door, in front of me is – 

A 30-ish guy in a black suit with the sleaziest grin.

“You are…?” I ask.

“Hello there,” he greets, “50% OFF TODAY ONLY: WHEN YOU BUY OUR DIAMOND GRADE COOKWARES TODAY, YOU CAN BUY ONE GET ONE FREE.”

I stared at him dumbfounded.

“IMPORTANT: IF YOU ORDER NOW, YOU’LL ALSO GET A BONUS SET OF STAI….”

*BOOM*

I shut the door in his face.

“Who was it?” my wife asks. 

(as she hands over an eyes-wide-opened 4.3kg creature)

“Nobody. Not important.”

So…

Was the product good?

Maybe.

Was the discount big?

Perhaps.

Will I buy it?

Of course not.

Because I’m busy. I’m not in the mood for any sales pitch.

In other words, bad timing.

And that, my friend, is your biggest challenge for email marketing.

People are busy.

They’re not sitting around eagerly waiting for your “deals.”

This is why I find it weird when e-commerces run a promotion by sending a single email for two weeks. (this is one of the most common mistakes I see when doing email audits)

Look, there are infinite reasons why a prospect skips your email today.

The cat knocks over the coffee.

The mailman rings the door.

A friend calls.

A baby is crying.

A funny video pops up on TikTok.

etc 

Don’t bet your whole promotion on a single opportunity to reach your prospects. The math isn’t in your favor.

Do this instead => An elegantly simple email marketing strategy

Cheering for you,
Wuyen