A few months ago, I came across a post inside a marketing group…
It was well written.
In the post, he mentioned –
“I tried everything. Cold outreach. Paid ad. Writing value posts. Nothing clicked.”
This led to his “discovery” of a new method.
(tbh – I think his approach works)
BUT
Here’s the awkward transition…
A few days ago, I noticed a new post—from the same author—claiming:
“I ran XXX on ads with 5x return. All you need is an easy-yes offer plus a low ticket funnel that can generate clients WHILE getting paid.”
…
…
Do you see the irony?
This happens a lot in the marketing world.
Gurus jumping from mechanism to mechanism.
Every post 💩 on their “own claims” from a previous post.
(this has been the go-to formula for AI experts in the last 2 years)
I get it.
You test, and you pivot.
But at the same time…
How much authority do you have left AFTER you pivot your “magic pill solution” every other week?
The truth is…
For most e-commerce, marketing is simple.
1) Run ads to get new customers
2) Use email to turn customers into repeat customers
You do not need another fancy mechanism.
You need relentless execution with a proven system.
Talk soon,
– WYH