Recently, I’ve been auditing a lot of email accounts.
One costly mistake I noticed is that –
Most brands are doing their Welcome Sequence completely wrong.
Their welcome sequence is only a means to deliver their “lead magnet” – a discount code, a store credit, or a giveaway.
Yes, subscribers join your list for the free stuff. But if you only use your welcome flow to deliver the lead magnet…
You’re wasting a lot of valuable email real estate.
(and making yourself super needy)
Look –
The goal of a Welcome Sequence is NOT to make sales.
(even though it always has the highest conversion rate)
The goal of a Welcome Sequence is to create Better Customers.
Because 80% of the people who eventually buy from you will only buy after being on your list for 90+ days.
And that’s why your welcome flow should:
- Create a positive association
- Help your prospect know more about you (& your brand)
- Spotlight the problem in the industry
- Create a negative association with your competitors
- Demonstrate your beliefs
- Validate your price
- Provide proof
- Provide urgency
- Establish a voice
- Focus on creating long-term customers
In my experience, doing it right will take 7-9 emails.
Now, if you’re interested in a head-to-head fight with your existing welcome sequence… I have a great offer for you.
For the right person, it’s 100% risk-free.
(plus a huge time-savor)
Email me at “wy<@>wuyenhsu.com” with the word ‘ENGINE,’ and I’ll share more details.
Cheering for you,
Wuyen