Do you struggle to attract more customers to your online store?
99% of e-commerces are making this mistake.
They wrongly believe that to grow and scale an e-commerce is by mastering the acquisition — get more traffic, run more ads, and get more new customers.
BUT –
The secret to scaling an e-commerce PROFITABLY lies in the 2nd order.
Because…
70% of 2nd-time customers will become a lifetime customer — who buys from you over and over again.
So, if you’re using paid ads to get customers… and you’re trying to figure out how to turn these customers into repeat customers… then this is for you.
…
..
.
Noticed what I just did?
In yesterday’s email, I mentioned that one of the biggest challenges you face in storytelling is getting people to read the first line.
There are infinite ways to position the first sentence of your story hook…
~ Lead with a problem
“Do you struggle to attract more customers to your online store?”
~ Make a bold claim that baits curiosity
“99% of e-commerces are making this mistake.”
~ Challenge traditional beliefs
“They wrongly believe that to grow and scale an e-commerce is by mastering the acquisition — get more traffic, run more ads, and get more new customers.”
~ Share a secret
“The secret to scaling an e-commerce PROFITABLY lies in the 2nd order.”
~ Lead with proof
“70% of 2nd time customers will become a lifetime customer — who buys from you over and over again.”
~ Make an If/Then statement that calls out your ideal prospects
“So, if you’re using paid ads to get customers… and you’re trying to figure out how to turn these customers into repeat customers… then this is for you.”
Now that you have the first line, introducing a story hook…
Let’s wrap up the rest of the hook tomorrow.
To be continued…
– WYH