In yesterday’s email, I said, “I want to share a few lessons learned from running a successful launch during the Chinese New Year.”
Here’s Lesson 1:
The more emails you send, the more sales you’ll make.
In the past, my client had stuck to the “common practices”:
~ Don’t email too much
~ Send “reminders”—highlighting the discounts
~ Only send to super engaging profiles
Last year’s result?
* Super high open rate (46 to 89%)
* Outstanding Click Rate (1.77 to 4.69%)
* Passable sales ($11k)
Here’s what I did differently:
~ I sent one email a day for the whole promo
~ I intentionally DROPPED the open rate to capture more profiles
~ I doubled this promo as a Win Back/ Re-engagement Series—expanding the segment by 10% every campaign while monitoring the deliverability
This year’s result?
* $42k record sale in six days
DISCLAIMER: I am NOT taking full credit for this win. The client spent a lot of effort growing their list. Without a list, I wouldn’t have anything to work on. Not to mention, they have an outstanding product.
But the lesson stands –
The more you email, the more you take home
>> Continue to the next lesson
– WYH