Congratulations!
Why?
Because you are 3 weeks, 8 steps into the process.
The fact that you’re still here… still learning… still “thinking”… tells me you will succeed. The only variable is ‘how long.’
Today, my goal is to help you speed up the process by 10x—by sharing the single most important concept for entrepreneurs.
But first, a detour:
(Stick with me. I promise it’ll all make sense in 30 seconds)
Many people grew up eating McDonald’s fries.
So… when McDonald’s suddenly became the “representative” for trash food, they’re confused: “It’s not that bad. I ate them all the time when I was a kid.”
But did you?
From 1940 to 1990…
McDonald’s fries receipt looked like this:
Potatoes. Beef tallow. Salt.
That’s it.
3 simple ingredients.
Fast forward many decades… to 2025…
The “modern improved” receipt?
Potatoes. Vegetable oil (corn oil, soybean oil, canola oil). Natural beef-flavor-wheat (whatever the F that is…). Milk derivatives dextrose. Sodium acid pyrophosphate (to maintain color). Salt. Natural beef flavor contains hydrolyzed wheat and hydrolyzed milk…
A Frankenstein creation.
The result?
Health problems PLUS customers complaining –
“Fries used to taste better when I was a kid.”
The reason I’m sharing this with you is because…
Simplicity always wins.
Same for your business.
Most people are looking for the next magical bullet.
First came SEO. Then came FB. Now we have TikTok.
But as wantrepreneurs jump from strategy to strategy, platform to platform… wasting tens of thousands of dollars along the way (with no results except the dopamine high from buying courses)…
The real entrepreneurs?
~ Drive ads to bring in more customers every day
~ Send emails to turn customers into repeat customers
That’s it.
Stupidly simple.
But as the wantrepreneurs laugh at the boringly simple strategy…
The real entrepreneurs are growing and scaling.
Because less is more.
(and it takes discipline to say “no” to more/cool/new shiny strategies)
To be continued…
– WYH