I used to love Disney… The music. The movies. The theme park. What not to love? But recently, when they tried to turn… Mulan into a cold-blooded assassin… Little Mermaid into “politically correct”… 2024 Snow White into a woke culture… I stopped watching a lot of their movies. But the weirdest thing? I don’t think … Read more
The restaurants at the airport are smart. Yesterday, at lunch, I realized that most restaurants only serve combos. For example… The one I ate was famous for its fish head casserole. (Trust me, it’s not something weird like a stargazy pie… It’s actually pretty delicious.) The combo included: – A large spicy sha-cha soup that … Read more
*sigh* “Do we really need 2 check-ins plus 1 carry-on?” 😮💨 I asked myself for the tenth time when preparing for Japan… Usually, I’d like to travel light. One carry-on. Done! This way, I can avoid checking in my bags… and waiting at the carousel… Not to mention the freedom during transportation. It’s a better … Read more
A few days ago… My wife and I went to a department store anniversary sale. We came across a super cute dinosaur-style pillow. It had a unique night green color – a yellowish green that reminded you of the forest at night under a dim gaslight. Two dark little eyes that look at you like … Read more
Dear Reader, Your mission as a business owner is: To present your offer to more traffic – continuously. That’s it. Don’t overcomplicate things. The nuance is in the two words: Offer & Traffic. We discussed offers last week, so let’s focus on traffic today. Look, there are three types of traffic… Paid. Earned. Owned. * … Read more
Case Study #1 In 2007, Netflix introduced the streaming service, promising a better and cheaper solution. Fast forward 16 years later… In 2023, streaming services like Netflix, Disney+, Hulu, Paramount Plus, and Apply TV Plus are all raising their prices to gain profit. Case Study #2 In 2009, Uber was founded with the promise… “What if you could request … Read more
Why is it so darn hard to keep up with the content hamster wheel? Facebook, Instagram, Twitter, YouTube, Snapchat, TikTok… And we’re circling back to YouTube Shorts and Facebook Reels?! It seems like there’s a black hole for content creation, but you can never satisfy the needs. Well, before you jump on the next shiny … Read more
Imagine you’re a miner in the 1850s, the peak of the California Gold Rush. To maximize your chances of hitting the jackpot… Should you dig in the same pit along with 300,000+ competitors… …or should you seek an unmanned mine? If you’re like most e-commerces, you’d probably want to find a blue ocean that you … Read more
I know a high-ticket e-commerce company that sells a unique type of at-home health testing, priced at ~$600 U.S. a kit. Their primary marketing strategy is… Promote a flash sale with a 40% discount every two weeks. The flash sales will run 4 to 5 days and end with 3 deadline extensions. The strategy worked… … Read more
I don’t remember the last time I got excited about a Black Friday deal… Maybe it’s because… Most offers are flat-out boring. 😛 In the book To Kill a Mockingbird (1962)… Atticus Finch, the lawyer protagonist, famously said: “You never really understand a person until you consider things from his point of view… Until you … Read more