As the initial hellfire (aka 40°C fever) died down, the Little One vs Virus entered an acquiescent peace treaty. It seemed like the war had finally calmed down… …and the warriors can finally have some much-needed rest. … .. . 💥 I knew it. The alien virus is devious. Just when you shut your eyes … Read more
It’s a quiet Wednesday morning. Everything was quiet at the HQ of Wuyen Hsu’s office… (…which is really just any desk he can put his computer on) *BEEP-BEEP-BEEP* Suddenly, a sharp buzzing noise cut through the air, red lights flashing like an ambulance, and people scrambled into the street like the building was on fire. … Read more
No further delay. Let’s continue with our E-commerce Holiday Promo Compendium: 2. If you’re running a promotion in November, you should be running ads in September There’s power in the number. When everything else stays the same — same brand, same email strategy, same offer — the bigger the list, the more you’ll make. BUT … Read more
Tomorrow, we will officially kick-start the E-commerce Holiday Promotion Compendium. 🎉 However, I want to talk first about a very common mistake in owner-marketer relationships. If you’re a business owner… When you come across a professional who consistently delivers on time, makes it rain like clockwork, is easy to communicate with, and whom you enjoy … Read more
The results are in!! I just wrapped up a tough month-long Black Friday Cyber Monday promotion. What’s the challenge? The client couldn’t figure out their advertising. Creatives didn’t stick. Meta update. CAC through the roof. So… the client TURNED OFF their acquisition starting in September, leaving me with a smaller list than last year’s. Last … Read more
Last week… Nov 27 to be exact. I shared a dumb post I saw inside a Klaviyo group. It’s too idiotic to repeat here. You can find that email if you want more context. (subject: No, it doesn’t make sense) Yesterday, Meta taunted me with another post inside the same group… with another dumb comment … Read more
Last week, I saw a really insightful post from Alex Becker, the founder of Hyros. Now… Before I dive into the post, a disclaimer: I think Hyros is an outstanding software with many smart applications. However… Alex, the man behind this software, meh. Not a fan. Many of his recent posts bash on how bad … Read more
This is the last part of this series. So far, we’ve discussed: ~ why you need to create more offers, not more products (part 0) ~ what makes an offer “good” (part 1) ~ what’s the difference between an offer vs product (part 2) ~ the #1 mistake most brands make when crafting a new … Read more
There’s a famous restaurant in Taiwan called Din Tai Fung. It’s one of the most iconic Taiwanese restaurant chains worldwide. When you look at their menu, you’ll notice that most of their famous dishes are fairly simple. No deconstructed bs. No foams. Just classics. Fried rice, soup dumplings, red oil wontons, etc. But they make … Read more
I HATE the gym business model. (same for mobile and insurance companies) They have one rule – Give new customers the best deals… and raise the fees for loyal, long-time customers to make up for the margin. ~ You are penalizing your best customers ~ You are betting on customers’ laziness to NOT switch to … Read more