stop taking email marketing advice from free FB groups

Yesterday, I saw someone recommending in a Klaviyo group:

“You should not be keeping your Sender Name consistent. It’ll make you smell like a spammer.

When recipients scroll through their inboxes, they already know that the email is from your business. So, what’s the likelihood of them opening it?

Instead, customize your Sender Name now and then… and this increases your open rate.”

To which I say…

A bunch of 💩.

Let’s break down this advice line-by-line:

“You should not be keeping your Sender Name consistent. It’ll make you smell like a spammer”

Seriously? Your best advice is to keep changing your Sender Name…

Come on, we’re building a business here. Not playing a MMORPG.

If changing your Sender Name is how you avoid looking like a spammer…  you might as well change your real name, too. Because by the time your online presence smells fishy, your real name probably stinks like a polecat.

“When recipients scroll through their inboxes, they already know that the email is from your business. So, what’s the likelihood of them opening it?”

I actually agree.

If you’re operating like a total scammer… sending emails that smell like a sleazy salesman from a mile away… the likelihood of a subscriber opening your email is low.

And that’s why I always say – 

You should ONLY be emailing when you have something valuable to say.

A story.

A tip.

An encouragement.

Make every single email worthy… so that when a recipient scrolls through their inbox and sees your Sender Name… they stop whatever they’re doing right now to read your email.

Instead, customize your Sender Name now and then… and this will increase your open rate.”

Customize the Sender Name to increase the open rate?

Okay. Stop tickling me.

Can we get real now?

Brands like Apple are spending billions of dollars building their branding… and you’re suggesting:

Apple should change its name to Orange this week and Banana next week.

Is there seriously any legitimate business in the world that believes you should be masking your brand like a Halloween party every week so that you can make your subscribers more curious about your email?

And then what?

Spam them – again – and change your name – again?

🙄

Yeah, I’m furious about this kind of “email marketing advice” because it hurts your business… and gives the marketing industry a bad name.

When the nest is overturned, no eggs stay unbroken.

So…

Stop taking email marketing advice from free FB groups.

Cheering for you,
Wuyen

P.S. – Want some practical advice on how to level up your email marketing game? You can claim a free email audit here

=> https://wuyenhsu.com/free-email-audit

I’ll hop into your account, give it a quick assessment, and record a video walking you through some growth ideas.

No sales call. Pure value.

You don’t even have to join a free FB group.