I’m noticing a trend:
~ Everyone is sharing their rags to future riches in the same way
~ Everyone is sharing their “unpopular opinion” on the same event
~ Everyone is telling stories following the same structure
It is like everyone is getting the same 365D prompts from GPT.
(not just email but also SM posts)
I get it.
Finding new ideas and hooks in every email makes you want to pull your hair out. But just like the email I wrote a few days ago…
It’s painfully obvious when every brand is writing with the same theme.
The worst thing you can do with your marketing is –
Blending In.
Here’s something I read a week ago:
“The real risk of building your business around AI as a copywriter…
…is that its output is so good.
…
…
But it’s only ‘good.’
It’s never ‘great’… or heaven forbid… ‘genius.’
And yet copywriting is a career where an unfair share of the spoils go not to the good… nor even the great… but to the copywriting geniuses.”
And that is a brilliant insight from Daniel Throssell.
As a marketer…
(yes, all business owners are marketers)
Your big breakthrough comes from that spark of genius.
In short, marketing is not about “writing.”
It’s all about THINKING.
~ What is on your prospects’ mind?
~ What are they thinking right now as they found your brand?
~ What is the emotional roller coaster you’re taking them on?
~ How do you connect the dots, leading them to believe the same value as you before seeing the product/sales page?
Sounds hard?
It is.
Isn’t that why people pay for expertise?
Cheering for you,
– WYH