Yesterday, I saw this quote:
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” (I think it’s from Mark Twain)
Here are what I see from the majority:
~ baiting content with very little depth
~ discount > relationship
~ acquisition > retention
~ optin rate > customer lifetime value
~ flashy banner emails > storytelling
~ selling the click > selling the belief
(and getting more clients > keeping your best clients)
Sounds familiar?
Then, it’s time to pause and reflect.
Talk soon,
– WYH
PS – “BOOOO”
“Yen, this email isn’t entertaining. I want funny stories!”
Fine.
“If the majority always made the right decision, we’d still be using Internet Explorer.”
– brought to you by ChatGPT
😅