“Sorry, I can’t help you.”

“I’m sorry. I can’t help you.” said her dermatologist.

I have a friend who is expecting in a few months.

Everything was going smoothly until…

A few weeks ago, she started having these rashes on her belly.

At first, she ignored it.

(Because it wasn’t itchy. It was just kind of there.)

But this week, as the temperature rose, the rashes started to expand like a wildfire – from the size of mosquito bites to polka-dots to… the pattern of a Dalmatian.


The worst part?

It started itching so badly that she had to leave her belly in the air while sleeping.

So, she finally decided to visit her dermatologist.

After a 40-minute wait…

When it was finally her turn, the dermatologist took one look and said:

“I’m sorry. I can’t help you.

(take another look at her belly)

The only thing I can give you is an antipruritics cream… but it’ll be much cheaper if you just buy it at the drugstore yourself.

So, here’s what I’ll do – 

I’ll refund your registration fee, and you should visit your ob-gym ASAP.”

Look, the doctor rejected her because it was the right thing to do.

It wasn’t his profession.

My friend should be seeking specialized care due to her pregnancy.

Just like how most business owners should invest in expertise.

But I’ve encountered many owners who are reluctant to get help because…

  • It’s too expensive to hire a copywriter
  • I can’t find great email talents
  • It’s easy. I can write these campaigns myself… when I have time
  • I don’t want to be salesy
  • Nobody knows my voice
  • I’ll use ChatGPT
    (this is like asking Google to be your doctor 🤞)

But here’s the thing – 

Indeed, good (& responsible) copywriters aren’t easy to find.

But it’s also true that not every business owner is an entertaining writer.

And you don’t have to be.

This is why professional copywriters exist.

It is our job to interview you for your stories…

telling your stories better than you could

…in your unique voice

…transforming your expertise, knowledge, and occasional rants into compelling copy

…without adding too much to your busy schedule.

Of course, you can probably do this yourself.

But if you haven’t got the time… or aren’t satisfied with the result… then maybe get help. 😉

Cheering for you,