Today I want to talk about Alex Hormo…
…
..
.
Just kidding.
That ship has sailed, and I have zero interest in giving him free publicity.
But I do want to talk about a post I saw last week.
A world-class copywriter said:
He saw people trashing a 30k offer. But instead –
He jumped on the offer.
Because if he learned just ONE new thing…
…or if it reminded him of one old thing that he already knew but is not actually doing
…then it will be worth many times the investment.
True yet –
(and coaches are gonna hate me for saying this)
This is NOT the right mindset for everyone.
There is a time and place for everything.
If your business is doing 8 figures, a small 1% improvement is worth many thousands of dollars.
However…
If you’re not at the level yet…
You don’t need a fancy 30k reminder.
Heck, you don’t need ANY new (or more) information.
You want the simplest, most straightforward strategy…
…paired with relentless execution.
That’s why my motto—my most core belief—when it comes to marketing is:
Marketing should be simple.
Keep it stupidly simple so…
You don’t have room to make mistakes (or procrastinate).
To your success,
– WYH
P.S. – Pulling the topic back to email marketing…
Want to know what “stupidly simple” email marketing looks like?
~ Run ads to get people onto your email list.
~ Send them a welcome email.
~ Send them a story-based email every day.
(or at least 4 days a week)
That’s it.
Simple. But very effective.
My client’s recent record-breaking month can testify.