Building a business is like losing weight.
The first 10lbs—easy.
Beginner’s luck.
“I’m gonna kill it in no time.”
The next 20lbs—hell.
You can fast 20 hours/day, cut the carb, maximize the dumbbell, and jog for hours, yet the numbers won’t budge.
That’s what growth looks like.
But the problem is:
When we hit a plateau in weight loss (or business), it’s easy to get distracted.
Performance pills.
Diet fads.
Shiny object syndrome.
The “smart people” tend to jump boat—fast—searching for a quick win.
But quick wins never last.
The 5lbs you lose by starving yourself…
It’ll be back before Christmas.
The solution:
Doing the “boring things”—consistently.
Count calories. Walk more. Hit the gym.
Run ads. Find talents. Send emails.
The cruising stage?
You know, the dream gurus sell you on—fancy mansions, expensive cars, beach vacations, and sitting on the couch all day with a six-pack while pulling millions?
That doesn’t exist until you hit a tipping point.
(and even when you hit that milestone, it’s not all sunshine and rainbows)
Now, stop watching that webinar and get working.
Do the boring things so that you can close 2024 with a bang.
Cheering for you,
– WYH