Shiny Social Media Syndrome

Why is it so darn hard to keep up with the content hamster wheel?

Facebook, Instagram, Twitter, YouTube, Snapchat, TikTok…

And we’re circling back to YouTube Shorts and Facebook Reels?!

It seems like there’s a black hole for content creation, but you can never satisfy the needs.

Well, before you jump on the next shiny platform…

…or buy the next “Social Media Marketing Course”

Let me share an idea with you:

In 2009, Phillippa Lally – a health psychology researcher at University College London – published a study in the European Journal of Social Psychology concluding that…

It takes 18 to 254 days for a person to form a new habit.

And, on average, it takes 66 days for a new behavior to become automatic.

There are two lessons here:

When it comes to trying new things… whether that’s exercising more… improving relationships, or… testing a SM marketing strategy…

1) There isn’t one “right answer” for everyone,

But regardless of your personal path…

2) It’ll always take some time before you see results.

And this brings us back to the social media hamster wheel.

If you’re feeling overwhelmed, it’s because you’re “trying too hard.”

You’re trying to create 3 posts, 2 images, PLUS 4 videos daily to stay on top of all the platforms simultaneously.

Stop it.

When you try to do everything – you’re doomed to do everything wrong.

(Or at least poorly. 😟)

Instead, ask yourself:

What is one platform you personally enjoy the most?

It can be Facebook, Instagram, YouTube, TikTok… doesn’t matter.

Just pick one.

And start there.

Don’t worry about what others say you “must do.”

In my experience, everything can work.

Here’s how…

Create one piece of content every day.

Try to improve one thing every time.

Repeat this for 100 days.

Connect with Influencers to share your content.

Create workflow or SOP for the process

And dominate one platform before considering the next.

It’s that easy.

All you have to do is FOCUS.

K. That’s all for today. Coming up tomorrow:

Social Media Natural Lifecycle.

It’ll help answer some of your questions about, “Why XYZ doesn’t work anymore?

Enjoy the adventure,
– WYH