Yesterday, I was nervously watching the clock… counting every second… so I could tap into the airline’s online check-in website to claim my seat.
Yes, Okinawa is only a 2.5-hour flight.
BUT –
I’m not gonna risk squeezing in the middle seat next to 2 strangers.
(hmm…)
(thinking about it…)
(maybe it’s not a bad idea…)
(after all, I’m the one with the potentially very annoying kids on the plane)
(🤪)
Anyhoo…
As I finished locking in the best seats, I turned around and noticed my parents fighting to complete the process.
Now, my parents are pretty tech-savvy for their ages.
But they still struggle with different websites.
This reminded me –
What YOU think is obvious… simple… no-brainer…
…maybe very alienating or even unimaginable for your prospects.
e.g. The checkout process. How to claim a discount. What’s inside a deal… that’s obviously published on your product page. etc
So, instead of hammering your subscribers with the same ol’ “Discount. Buy Now” emails, try sending this email:
Send an email that walks your reader through EXACTLY how to make a purchase…
~ what’s the first step
~ next step
~ what will they see
~ what should they click
~ what can they expect in the next few days
Walk them through as if they are placing an order RIGHT NOW, and you are giving them the most comprehensive… and overly obvious step-by-step guide.
And you’ll be surprised by –
How many prospects would follow along and make a purchase exactly how you show them.
To be continued…
– WYH