Ever read the fable "The Rivers and The Sea"?
One day, the Rivers joined together to complain to the Sea.
They say that the Sea is making their sweet potable water into salty and unfit to drink.
The Sea, of course, would not take the blame. He claims that all they have to do is cease the flow if they didn't like it.
We see this a lot in the marketplace.
Markets, where used to open blue ocean with lots of opportunities, turned into a vicious red-zone where everyone is undercutting each others' price, pointing fingers, and blaming their competitors for jading up the market.
What if we cease the flow?
We stop undercutting just the price but focus on maximizing the value to justify any premium price.
We stop pointing fingers but invest the resources into providing a better solution.
We stop copying and plagiarising our competitors but re-exam ourselves to find a New Mechanism to make us unique.
It really is a better (& easier) way to make a lot more money.
Here's the fact: The copycats will flow as they will. The competitors will do as they want. But you don't have to follow.
You can be the fresh, potable water you want to be as long as you cease your flow by doing this instead: