Yesterday, I mentioned a young copywriter who is famous for writing VSL but is lackluster in his short-form copy (like emails or SM posts).
Well, I’m not the only one who noticed this problem.
Because there are some “interesting” comments below his social media shares.
The funny thing is…
The young copywriter went on a total rampage.
Swearing. SCREAMING ALL CAPS. Babbling nonsense. And attacking everyone who commented…
…without even “understanding” the comment first.
(some of these comments were agreeing with him, but still got attacked)
Why?
Because these comments hit his insecurity.
Money. Ethnicity.
And yes, the ability to tell worthy stories.
When people feel insecure, they squelch.
Now, as I mentioned in yesterday’s email…
I have zero interest in making fun of this copywriter. That’s why I kept his name private. Instead –
The reason I’m sharing this is that I often see this behavior among business owners as well.
When they send emails, pull in record-breaking sales, and suddenly…
A “customer” replied with the tiniest complaint.
Such as…
The color of the link.
The time they send their emails.
The footer.
Then, the insecurity peak…
…”customers are always right”
…and the owner wants to change EVERYTHING.
(I have past clients who were pulling in 3-8k with e.v.e.r.y. s.i.n.g.l.e. e.m.a.i.l… but decided to “kill” the whole email marketing team because of personal insecurity.)
Look –
I’m not saying that you should completely ignore all feedback.
But stop looking at what customers are saying with their replies… and focus on what customers are “saying” with their wallets.
If they continue to buy—regardless of the comment—something must be working. Don’t change what’s working.
To your success,
– WYH